Test instructions
Responses received
Avg. time taken
UX audit score
We are testing as to which cart icon is more appealing and intuitive to our users. Please select which one would you prefer and give a reason why?
115
13.09 secs
100 so what?

Option#1

Success rate:

31.30% success rate



Chosen times
Avg. time taken
Success rate
36
19.77 secs
31.30%

Post click question:

  • very relatable
  • easy viewable
  • looks better to me
  • looks better to me
  • goes with UI
  • sleek UI
  • sleek
  • sleeker
  • Line icon
  • icons
  • this is cool
  • layout issue
  • just random
  • It's simpler
  • I prefer minimalist style icons
  • This one is simpler and more what I expect in an icon lately.
  • Flat style suits iOS better,
  • I prefer a simpler, but more effective of a design. This one is.
  • I prefer this one, as it is "softer" and more minimalistic. Ties good with the rest of the UI.
  • it's cleaner and more modern looking.
  • they're basically the same
  • Just looks cleaner
  • Simpler
  • no
  • Cart is recognizable but the yellow color would help
  • blah blah
  • kkk
  • The cart icon is clear. the other icon is something you have to think about in order to understand what it is (had to look carefully to know that its a bag)
  • 그냥
  • neat
  • lksllsf
  • The cart icon is more easy to identifiable than shopping back.
  • clearer icon
  • dfdf
  • 123
  • Reminds me more of other carts

Word cloud:

Test image:

Option#2 Winner

Success rate:

68.70% success rate

This option is the choice of users and test data shows that it is 99% likely to be statistically significant. You can be absolutely confident about this option performing better for users.

Chosen times
Avg. time taken
Success rate
79
10.04 secs
68.70%

Post click question:

  • looks like a natural shopping bag
  • shopping bag
  • more noticeable
  • noticeable
  • looks nicer
  • looks cool
  • cooler one
  • seems natural
  • makes more sense to me
  • appealing
  • neat and clean
  • kind of differentiating
  • more intuitive
  • this is much better
  • appealing
  • appealing
  • is more visual
  • I like it
  • I adore it
  • Much better
  • gives a real life feeling of a shopping bag
  • nicer
  • more noticeable
  • noticeable
  • more intuitive
  • intuitive
  • could be on the right
  • nice one
  • nice one
  • noticeable
  • personally liked this
  • where is cart
  • cart
  • how to add to cart?
  • Is this the cart?
  • confusing
  • I like both
  • Both will work for me
  • more natural
  • natural
  • associates with my mental model;
  • i do not understand
  • randomly
  • The colors are nicer.
  • don't like the font either
  • This version is more neat
  • Because I think the design of this app icon looks more elegant and contemporary.
  • The actual icon is larger so that the imagery is more prominent.
  • much clearer, simpler
  • the colours do not seem to blend and complement each other as compared to the colours in this design option.
  • More colors.
  • this one is fancier
  • Plain colors look better than shadowed
  • looks more simple but sophisticated
  • i find this icon to be more visually appealing and it looks more professional.
  • the colors look better
  • the colors look better
  • i like it better
  • Simplicity
  • brighterr
  • the colour was more vibrant
  • Comes off cleaner.
  • The colors on this is much pleasant and vibrant to the eye.
  • I like both but this is slightly more eye-catching
  • the desing is better and the brand looks more modern an profesional
  • the desing is better and the brand looks more modern an profesional
  • The other one is prettier, but it would go out of style very quickly.
  • more reliable and easy to use
  • clean
  • much nice and visually appealing to the eyes
  • much nice and visually appealing to the eyes
  • visually appealing to the eyes
  • visually appealing
  • appealing
  • appealing
  • cooler
  • vibrant colors
  • vibrant
  • found it more appealing

Word cloud:

Test image: