Test instructions
Responses received
Avg. time taken
UX audit score
We are testing as to which cart icon is more appealing and intuitive to our users. Please select which one would you prefer and give a reason why?
208
21.28 secs
100 so what?

Option#1 Winner

Success rate:

56.73% success rate

This option is the choice of users and test data shows that it is 99% likely to be statistically significant. You can be absolutely confident about this option performing better for users.

Chosen times
Avg. time taken
Success rate
118
28.46 secs
56.73%

Post click question:

  • very relatable
  • easy viewable
  • looks better to me
  • looks better to me
  • goes with UI
  • sleek UI
  • sleek
  • sleeker
  • Line icon
  • icons
  • this is cool
  • layout issue
  • just random
  • It's simpler
  • I prefer minimalist style icons
  • This one is simpler and more what I expect in an icon lately.
  • Flat style suits iOS better,
  • I prefer a simpler, but more effective of a design. This one is.
  • I prefer this one, as it is "softer" and more minimalistic. Ties good with the rest of the UI.
  • it's cleaner and more modern looking.
  • they're basically the same
  • Just looks cleaner
  • Simpler
  • no
  • Cart is recognizable but the yellow color would help
  • blah blah
  • kkk
  • The cart icon is clear. the other icon is something you have to think about in order to understand what it is (had to look carefully to know that its a bag)
  • 그냥
  • neat
  • lksllsf
  • The cart icon is more easy to identifiable than shopping back.
  • clearer icon
  • dfdf
  • 123
  • Reminds me more of other carts
  • I like the cart design better. More familiar.
  • Clear
  • dfgdf
  • I see this everywhere
  • look like a cart
  • The yellow one (which I didn't pick), screams for attention
  • cart
  • looks easiest to understand
  • Seems to match UI more
  • I like the shopping cart icon
  • universal icon
  • I like the flat icon design.
  • clearer
  • cart more recognizable
  • the color of element was more harmonic
  • xdv
  • I feel cart is more easy for me to understand
  • CLEAN
  • appealing
  • More familiar with cart icon, even though the shopping bag has more brighten color
  • Icons are less distracting
  • kjno
  • no
  • It's simple and recognizable but doesnt draw your attention
  • The cart is easier to recognise
  • i like the cart better
  • Easier for me to understand that I have three items in my cart.
  • its more obvious
  • looks more like a shopping cart
  • testing
  • big font
  • the icon is more clear
  • Looks more consistent
  • icon was familiar
  • simple cart
  • clearer
  • Easily recognizable without being too distracting
  • just because of the shopping cart difference
  • more clean
  • Easier to identify
  • Easier to identify
  • it looks familiar
  • Looked better than the shopping bag
  • It's more popular
  • na
  • a
  • its more familiar to me, I instantly know what to expect here
  • looks more like a shopping cart
  • It was easier to identify what was the icon. On the second option it took me more time to identify the drawing.
  • ukhjkl;
  • The shopping cart image is top of mind than the shopping bag
  • CART ICON MORE FAMILIAR AND UNIVERSAL
  • clean icon
  • Clean
  • I dont have a specific reason for this option
  • clearer
  • Ttt
  • xx
  • nnn
  • no
  • shopping cart logo is more obvious
  • More familiar - easier to recognise
  • Cart is well / better known icon. Bag is cute though.
  • looks simple
  • no
  • no
  • fiquei mais confortável com o ícono de carrinho minimalista
  • More classic and easier to understand
  • no
  • more intuitive, because a lot of websites use this kind of cart icon. „Don't make me think“. The other icon leaves me wondering what it does and if I should click it or not
  • icon
  • cart icon
  • looks more uniform
  • The cart is outlined, much cleaner to identify than a bag. Cart icons have been in use for a long time.
  • more clear
  • ihjnjknbjkn
  • The icon is more familiar to me, therefore I know what I have to do with it without thinking - more simpel design
  • because it is immediately clear as to being a cart
  • easy to look
  • Cart symbol is uniq
  • Straight fw & clear. No thinking to do
  • 1

Word cloud:

Test image:

Option#2

Success rate:

43.27% success rate



Chosen times
Avg. time taken
Success rate
90
11.87 secs
43.27%

Post click question:

  • looks like a natural shopping bag
  • shopping bag
  • more noticeable
  • noticeable
  • looks nicer
  • looks cool
  • cooler one
  • seems natural
  • makes more sense to me
  • appealing
  • neat and clean
  • kind of differentiating
  • more intuitive
  • this is much better
  • appealing
  • appealing
  • is more visual
  • I like it
  • I adore it
  • Much better
  • gives a real life feeling of a shopping bag
  • nicer
  • more noticeable
  • noticeable
  • more intuitive
  • intuitive
  • could be on the right
  • nice one
  • nice one
  • noticeable
  • personally liked this
  • where is cart
  • cart
  • how to add to cart?
  • Is this the cart?
  • confusing
  • I like both
  • Both will work for me
  • more natural
  • natural
  • associates with my mental model;
  • i do not understand
  • randomly
  • The colors are nicer.
  • don't like the font either
  • This version is more neat
  • Because I think the design of this app icon looks more elegant and contemporary.
  • The actual icon is larger so that the imagery is more prominent.
  • much clearer, simpler
  • the colours do not seem to blend and complement each other as compared to the colours in this design option.
  • More colors.
  • this one is fancier
  • Plain colors look better than shadowed
  • looks more simple but sophisticated
  • i find this icon to be more visually appealing and it looks more professional.
  • the colors look better
  • the colors look better
  • i like it better
  • Simplicity
  • brighterr
  • the colour was more vibrant
  • Comes off cleaner.
  • The colors on this is much pleasant and vibrant to the eye.
  • I like both but this is slightly more eye-catching
  • the desing is better and the brand looks more modern an profesional
  • the desing is better and the brand looks more modern an profesional
  • The other one is prettier, but it would go out of style very quickly.
  • more reliable and easy to use
  • clean
  • much nice and visually appealing to the eyes
  • much nice and visually appealing to the eyes
  • visually appealing to the eyes
  • visually appealing
  • appealing
  • appealing
  • cooler
  • vibrant colors
  • vibrant
  • found it more appealing
  • Shopping bag
  • hoi
  • cx
  • ,
  • No
  • more appealing
  • No
  • See Clearly
  • gsgerwg
  • f
  • dont know

Word cloud:

Test image: